The best-selling used cars in Finland in July 2026

In brief

• The ten best-selling models account for 18.5% of all sales. The rest are spread across more than 1,500 models.
• The top of the list is tight. Volkswagen Golf and Skoda Octavia are separated by 20 sales, and 623 sales separate first place from tenth.
• Eight of the top ten models sold for under 10,000 €. The exception is the Volvo XC60, with a median price of 25,790 €.
• Two out of three deals were made at a dealer. Among cars under 3,000 €, only one in six.

The ten best-selling models

1. 1 Volkswagen Golf 1,385 sales5,490 € median2011 model year209,000 km on the clock
2. 2 Skoda Octavia 1,365 sales9,900 € median2015 model year201,000 km on the clock
3. 3 Toyota Corolla 1,048 sales8,490 € median2010 model year148,500 km on the clock
4. 4 Mercedes-Benz C 1,043 sales9,500 € median2012 model year249,000 km on the clock
5. 5 Mercedes-Benz E 1,000 sales9,750 € median2011 model year294,850 km on the clock
6. 6 Volkswagen Passat 924 sales7,880 € median2014 model year240,000 km on the clock
7. 7 Ford Focus 804 sales4,770 € median2012 model year201,000 km on the clock
8. 8 Volvo XC60 785 sales25,790 € median2018 model year172,000 km on the clock
9. 9 Audi A4 783 sales5,750 € median2010 model year273,000 km on the clock
10. 10 Toyota Yaris 762 sales11,990 € median2017 model year112,024 km on the clock

The order comes down to small margins. Twenty sales separate the Golf from the Octavia, and two separate the XC60 from the A4. A one-month window therefore says more about what happens to be up for sale in the national fleet than about how the models rank against each other.

The top ten says as much about new car sales in 2010–2015 as it does about what buyers want today.

1 Volkswagen Golf

The Golf is the month's best-selling model, but the gap to second place is 20 sales, or one and a half per cent. First place is decided by a margin that fits inside a single weekend.

The price range is the more interesting figure. A quarter of Golfs changed hands below 1,990 € and a quarter above 12,900 €. The same model name covers both a first car and a family car a few years old.

2 Skoda Octavia

The Octavia is sold through a dealer far more often than the Golf: 72% of deals were made at a dealer, against 58 for the Golf. Its median price of 9,900 € is almost double the Golf's, and the median car is four years newer.

Skoda's sales in Finland are in practice the Octavia. The brand sold 2,917 cars in July, of which 1,365 were this model. Other model names accounted for 18.

3 Toyota Corolla

The Corolla and the Audi A4 share the oldest median model year on the list, 2010. Even so the Corolla has 148,500 km on the clock, a good 60,000 fewer than the Golf, which is a year newer.

The price range is the widest on the list. The cheapest quarter sold below 2,999 € and the dearest above 22,980 €, a gap of almost eight times. The name covers both an early-2000s saloon and a new-generation hybrid.

The Corolla is the third most electrified model in the top ten: 42% of July's sales were hybrids or fully electric, against 49 for the XC60 and 45 for the Yaris. Diesels made up 4 per cent of Corolla sales.

4 Mercedes-Benz C

The C-Class is the most diesel-heavy model on the list after the E-Class: 55% of sales were diesels. An automatic gearbox featured in 87 per cent, against 61 across the data as a whole.

A quarter of the deals were done below 4,490 €. A premium badge says little about the price once the car is more than ten years old and has 249,000 km on the clock.

5 Mercedes-Benz E

The E-Class has a median mileage of 294,850 km, by far the highest on the list. Its median price is still 9,750 €, more than the Golf, which has 86,000 kilometres fewer.

The E-Class is also the most privately traded premium model on the list: 53% of deals were made at a dealer, against 62 for the C-Class. Its diesel share of 77 per cent is the highest in the top ten. Its automatic share of 93 per cent is second only to the XC60.

How wide is the price range within a single model?

A model name tells you nothing about the price bracket. The dearest quarter of Corollas cost almost eight times the cheapest quarter; for the XC60 the gap is 2.4 times. The older and more common the model, the wider its sales are spread.

maksimi.fi

1. Volkswagen Golf 5,490 €
2. Skoda Octavia 9,900 €
3. Toyota Corolla 8,490 €
4. Mercedes-Benz C 9,500 €
5. Mercedes-Benz E 9,750 €
6. Volkswagen Passat 7,880 €
7. Ford Focus 4,770 €
8. Volvo XC60 25,790 €
9. Audi A4 5,750 €
10. Toyota Yaris 11,990 €

Half of all sales in this range Median

The best-selling brands

1. 1 Volkswagen 5,894 sales11% share9,790 € median
2. 2 Mercedes-Benz 5,577 sales10.4% share14,470 € median
3. 3 Toyota 5,217 sales9.8% share13,790 € median
4. 4 Volvo 4,850 sales9.1% share13,990 € median
5. 5 BMW 4,397 sales8.2% share13,800 € median
6. 6 Ford 3,549 sales6.6% share8,289 € median
7. 7 Audi 3,083 sales5.8% share12,900 € median
8. 8 Skoda 2,917 sales5.5% share14,980 € median
9. 9 Kia 2,025 sales3.8% share14,990 € median
10. 10 Nissan 1,999 sales3.7% share6,850 € median

At brand level the order is different from model level. Mercedes-Benz is the second best-selling brand without a single model in the top three, because its 5,577 sales are spread across 144 different model names. Skoda is only eighth, even though the Octavia is the second best-selling model: Skoda had 19 models on sale, Mercedes-Benz 144.

Which price bracket does Finland buy?

The used car market is not one market but two. One deal in five was done below 3,000 €. At the other end, 22.4% of sales were above 25,000 €. The 10,000–14,999 € bracket in between covers 11.9% of sales, fewer than either the bracket below it or the one above.

maksimi.fi

1. under 3,000 € 10,691 17%
2. 3,000–5,999 € 7,714 43%
3. 6,000–9,999 € 7,116 68%
4. 10,000–14,999 € 6,371 82%
5. 15,000–24,999 € 9,554 90%
6. 25,000–39,999 € 8,029 95%
7. over 40,000 € 3,963 95%

All sales Of these, from a dealer

The dealer share climbs one step at a time through every bracket. Of cars under 3,000 €, 17 per cent were sold by a dealer; of cars over 25,000 €, 95. A cheap car passes from one person to another, an expensive one goes through a dealer.

The same step shows in age and mileage. The median car under 3,000 € is a 2005 model with 303,000 km on the clock. The median car over 40,000 € is from 2024 and has covered 34,000 km.

Twenty years of age difference fit inside a single month's sales.

Petrol is still the most common, electric the dearest

Petrol was July's most common fuel with a 42.6% share. Electrified cars together, meaning fully electric, plug-in hybrid and hybrid, came to a quarter of sales.

maksimi.fi

1. Petrol 22,798 42.6%
2. Diesel 16,965 31.7%
3. Fully electric 5,750 10.7%
4. Plug-in hybrid 4,115 7.7%
5. Hybrid 3,630 6.8%
6. Gas 213 0.4%

The price gap is large. The median price of a fully electric car was 34,900 € and of a petrol car 5,900 €. A fully electric car was also almost always a dealer sale: 97 per cent, against 54 for a petrol car.

Electrified cars are not part of the cheap market yet. In deals under 3,000 € their share rounded to zero, and in deals under 6,000 € to one per cent. In the bracket above 40,000 € the share is 77 per cent.

The estate is the most common, the SUV the dearest

A quarter of July's sales were estates. The SUV was the second most common and clearly the dearest: a median price of 25,990 €, against 8,800 € for an estate and 5,990 € for a saloon.

maksimi.fi

1. Estate 13,381 8,800 €
2. SUV 11,521 25,990 €
3. Hatchback 10,828 7,400 €
4. Sedan 8,328 5,990 €
5. MPV 2,220 7,000 €
6. Coupé 1,463 11,500 €
7. Convertible 1,362 12,500 €

An automatic gearbox featured in 61.4% of all sales. Within the top ten the gap is steep: 93 per cent of E-Class cars were automatics, against 31 per cent of Focuses.

Where do cars change hands?

Uusimaa accounts for almost a third of all sales in the country, 12,497 of them. Pirkanmaa, the next largest region, stays below five thousand.

• 0
• 1–800
• 801–3,000
• 3,001–7,000
• over 7,000

Price is the more interesting figure. The median price was 16,380 € in Uusimaa and 4,200 € in Kainuu, a gap of almost four times.

maksimi.fi

1. Uusimaa 16,380 € 12,497 sales
2. Varsinais-Suomi 10,990 € 3,610 sales
3. Päijät-Häme 10,880 € 1,949 sales
4. Pirkanmaa 10,250 € 4,866 sales
5. Pohjanmaa 10,000 € 1,063 sales
6. Kymenlaakso 9,500 € 1,172 sales
7. Etelä-Karjala 9,500 € 1,096 sales
8. Satakunta 9,490 € 1,616 sales
9. Kanta-Häme 8,880 € 1,434 sales
10. Etelä-Pohjanmaa 8,499 € 1,829 sales
11. Pohjois-Savo 8,249 € 1,973 sales
12. Keski-Suomi 8,000 € 2,035 sales
13. Keski-Pohjanmaa 7,300 € 524 sales
14. Pohjois-Pohjanmaa 6,990 € 3,417 sales
15. Lappi 6,200 € 1,140 sales
16. Etelä-Savo 6,000 € 799 sales
17. Pohjois-Karjala 5,700 € 1,150 sales
18. Kainuu 4,200 € 393 sales

The price gap does not mean the same car costs a quarter as much in Kainuu as in the capital region. Different cars are sold in different places. In Uusimaa 77% of deals were made at a dealer and the median car was a 2018 model; in Kainuu the dealer share was 34 per cent and the median car was from 2007.

Cars for sale cost more than cars sold

For all ten of the top models, the median price of what is listed is higher than the median of completed deals. For the XC60 the gap is 5,190 €, for the Corolla 4,460 € and for the Golf 4,210 €.

maksimi.fi

1. Volkswagen Golf 9,700 € 5,490 €
2. Skoda Octavia 13,490 € 9,900 €
3. Toyota Corolla 12,950 € 8,490 €
4. Mercedes-Benz C 12,590 € 9,500 €
5. Mercedes-Benz E 13,980 € 9,750 €
6. Volkswagen Passat 10,500 € 7,880 €
7. Ford Focus 7,200 € 4,770 €
8. Volvo XC60 30,980 € 25,790 €
9. Audi A4 8,200 € 5,750 €
10. Toyota Yaris 12,980 € 11,990 €

for sale now Sold in July

This is not a fall in prices but the difference between stock and flow. Cheap cars sell quickly and never build up in the listings; expensive ones wait for a buyer and pile up. The median Golf on sale is also three years newer than the one sold in July.

Two things follow for a buyer. The price level you see in search results is higher than the level deals actually land at. And it is worth looking downwards as well: 1,970 cars currently listed have cut their asking price by at least 1,000 € and ten per cent, with a median cut of 1,559 €.

What is the best-selling used car in Finland?

In July 2026 the best-selling used car in Finland was the Volkswagen Golf, which changed hands 1,385 times. That is 2.6% of all sales in the month.

Second came the Skoda Octavia with 1,365 sales and third the Toyota Corolla with 1,048. Twenty sales separate first from second, so the order can change from month to month.

How much does a used car cost in Finland?

In July 2026 the median price of a used car in Finland was 10,990 €. Half of all deals were therefore below that figure and half above it.

The distribution has two peaks. One deal in five stayed below 3,000 €, and 22.4% went above 25,000 €. The typical car sold was a 2015 model with 174,000 km on the clock.

Are used cars bought from dealers or from private sellers?

Two out of three used car deals were made at a dealer. The share depends heavily on price, though.

Of cars under 3,000 €, only 17 per cent were sold by a dealer; of cars over 25,000 €, 95 per cent. Expensive and new cars have typically been bought new on finance or leasing, and they return to the market through a dealer.

Why are the best-selling used cars so old?

The best-selling models are old because the whole traded fleet is old: the median model year is 2015 and eight of the top ten models sold for under 10,000 €.

When the typical car sold is ten years old, the models that rise to the top are the ones that sold in volume when they were new ten years ago. The list therefore follows new car sales from the early 2010s with a lag.

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